Sustainability

Beyond GDP Rethinking Progress for Sustainable Future

Beyond GDP: Rethinking Progress for a Sustainable Future

Here’s a fun fact: when Gross Domestic Product (GDP) goes up after a devastating oil spill, economists cheer—because all the cleanup activity counts as “growth.” But do you feel better off when disasters, deforestation, or hospital visits are boosting “progress”? That’s the paradox behind “Beyond GDP – Rethinking Progress for a Sustainable Future.” GDP was …

Secret Freshwater Oceans Tapping Earth’s Hidden Reservoirs

Secret Freshwater Oceans: Tapping Earth’s Hidden Reservoirs

Did you know there may be more fresh water hidden beneath the ocean floor than in all the world’s rivers combined? Yes, you read that right. While we argue over droughts, dam projects, and desalination plants, scientists have quietly discovered something extraordinary: secret aquifers of fresh water locked beneath the seabed, stretching for hundreds of …

Greenwashing in India Are Eco-Friendly Claims Misleading

Greenwashing in India: Are Eco-Friendly Claims Misleading?

Fun Fact: India generates over 3.5 million tonnes of plastic waste every year, yet many “eco-friendly” brands still sell products wrapped in layers of plastic. Sustainability is the new buzzword. From “organic” cotton to “biodegradable” packaging and “natural” personal care products, Indian consumers are increasingly drawn to labels that promise a cleaner, greener lifestyle. But …

Eco-Brutalism Sustainable Living Meets Industrial Design

Eco-Brutalism: Sustainable Living Meets Industrial Design

Fun Fact: The word “Brutalism” comes from the French term béton brut, meaning “raw concrete” — and today, it’s getting an eco-friendly makeover! Once dismissed as cold and harsh, Brutalism — the mid-20th-century architectural style characterised by heavy concrete structures — is experiencing an unexpected revival. But it’s not coming back unchanged. Welcome to the …