The Return of Quiet Ambition

The Return of Quiet Ambition

Fun fact: The word “hustle” originally meant “to shake or toss”—today, it’s tossing our peace of mind. For over a decade, “hustle culture” has ruled our timelines and workspaces. It was the mantra of startups, the gospel of self-made millionaires, and the unspoken expectation behind late-night emails. You didn’t just work; you hustled. If you …

Greenwashing in India Are Eco-Friendly Claims Misleading

Greenwashing in India: Are Eco-Friendly Claims Misleading?

Fun Fact: India generates over 3.5 million tonnes of plastic waste every year, yet many “eco-friendly” brands still sell products wrapped in layers of plastic. Sustainability is the new buzzword. From “organic” cotton to “biodegradable” packaging and “natural” personal care products, Indian consumers are increasingly drawn to labels that promise a cleaner, greener lifestyle. But …

Psychology of Oversharing

Psychology of Oversharing Online

Fun Fact: The average internet user spends about 2.5 hours daily on social media—and a significant chunk of that time is spent not just watching, but sharing. You just woke up. Before brushing your teeth, you grab your phone. Swipe. Instagram. There’s your friend’s smoothie bowl, your cousin’s engagement announcement, and a stranger’s rant about …