Fun Fact: India generates over 3.5 million tonnes of plastic waste every year, yet many “eco-friendly” brands still sell products wrapped in layers of plastic. Sustainability is the new buzzword. From “organic” cotton to “biodegradable” packaging and “natural” personal care products, Indian consumers are increasingly drawn to labels that promise a cleaner, greener lifestyle. But …
Fun Fact: According to the American Academy of Sleep Medicine, 93% of Gen Z admit to staying up past their bedtime due to social media. In an era dominated by digital connectivity, Generation Z (born between 1997 and 2012) finds itself entangled in a paradox: the pursuit of constant online engagement at the expense of …
Fun Fact: According to a 2023 Pew Research study, over 60% of Gen Z (Generation Z) respondents said they rely more on friends than family for emotional support. “Friends are the family we choose” — this old adage has never felt more real than it does for Generation Z. Born roughly between 1997 and 2012, …
Fun fact: The term “toxic positivity” saw a 450% spike in Google searches after the 2020 pandemic lockdowns — turns out, forced cheerfulness isn’t comforting during a global crisis. Introduction: When Positivity Becomes a Problem In a world that constantly tells us to “look on the bright side” and “stay positive,” it’s no surprise that …
Fun Fact: The average internet user spends about 2.5 hours daily on social media—and a significant chunk of that time is spent not just watching, but sharing. You just woke up. Before brushing your teeth, you grab your phone. Swipe. Instagram. There’s your friend’s smoothie bowl, your cousin’s engagement announcement, and a stranger’s rant about …
Fun Fact: India’s middle class is expected to make up nearly 63% of the population by 2047—but that doesn’t mean they’re sleeping easy at night. Welcome to the world of The Great Indian Middle-Class Anxiety—a space where EMI (Equated Monthly Instalment) calculators are bookmarked, dream homes exist in Pinterest boards, and every salary hike feels …
Imagine a world where farmers are not just food producers but also climate heroes. Welcome to the world of carbon farming, where agriculture becomes a solution to climate change rather than a contributor. In India, where agriculture forms the foundation of the economy, carbon farming presents a game-changing opportunity. By adopting practices that enhance soil …
In an era where smartphones are extensions of our hands and social media platforms are our daily hangouts, it’s ironic that Generation Z—those born between 1997 and 2012—are experiencing unprecedented levels of loneliness. Dubbed “The Age of Solitude,” this phenomenon sees our most digitally connected generation grappling with feelings of isolation and disconnection. How did …
Fun Fact: Your DNA carries time stamps—tiny chemical tags—that scientists can use to estimate how fast (or slow) you’re ageing! Imagine a world where a single blood test could tell you how old your body “really” is—regardless of how many candles were on your last birthday cake. Epigenetic clocks offer an ambitious promise—they’re making waves …
Fun Fact: In March 2020, a single choir rehearsal in Washington state turned into one of the most important case studies for understanding how COVID-19 spreads, long before the World Health Organisation (WHO) officially acknowledged the virus was airborne. Introduction: When One Voice Changed the Air The year was 2020. The world was just beginning …
