Tag Archives: digital culture

Why We’re Turning Ourselves Into Brands

Why We’re Turning Ourselves Into Brands2

A strange thing happens when people know they are being watched: they start editing themselves—even when nobody asked them to. “Why Is Everyone Performing Their Personality Online?” sounds like an exaggerated question until you spend ten minutes on the internet and realize nearly everyone is selling a version of themselves. Not products. Not services. Themselves. …